Sep 23, 2019

TATJANA ŽIŽIĆ

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MEDIA PLANNER

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EVERY BILLBOARD HAS ITS BUYER

Tanja got her nickname from her colleagues 17 years ago. We called her a “German Girl”, primarily because of her organisation skills and responsibility in business. When we add initiative and creativity to the above-mentioned characteristics, we have an authentic media planner. For her every campaign creation is like a new voyage, a new challenge.

Sep 18, 2019

ALMA QUATTRO ARCHIVES

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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 8

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A BATTLE FOR COFFEE-POTS

With the opening of a new market, the imperative of brands is to take the biggest piece of the cake we call the market. After many decades of the monopoly of “C kafa” brand (which became a synonym for the product, just like Gillette was for the safety razor), the coffee market was open for new players.

Sep 11, 2019

ALMA QUATTRO ARCHIVES

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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 7

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WELCOME TO EL DORADO: OOH IN THE 1990s

Press clippings and Alma Quattro’s photo archive cover the turbulent period that began in 1994, the period in which outdoor advertising in this country experienced rapid expansion and development. Through a prism of photographs, information from employees, and press clippings, we shall reconstruct a review of the development of advertisements and the medium itself, along with changes on the market, regulations, and other conditions that have directed the development of this advertising medium.

Sep 4, 2019

ALMA QUATTRO ARCHIVES

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SERIAL: OOH DEVELOPMENT IN SERBIA – PART 6

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(REALITY) THROUGH THE FRAME OF BILLBOARDS

Before we take the leap from the Socialist Federal Republic of Yugoslavia to the Federal Republic of Yugoslavia and the last decade of the 20th century, it is important to set and understand the frame within which Belgrade experienced its “billboardization” during that turbulent period.

Aug 21, 2019

VIŠNJA ZEČEVIĆ

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PRODUCTION MANAGER

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A BLACK BELT HOLDER IN PRINTING

Višnja is our production magician with long experience in large format printing and a black belt holder in karate. She approaches work assignments with the same precision she uses in sports ensuring that our clients’ designs are copied and printed in accordance with our quality standards.

Aug 14, 2019

BELGRADE

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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 5

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THE FIRST SIGNS OF CONSUMERISM

The development of radio and television led to the foundation of first marketing agencies, first under the auspices of publishing companies and printed media and later working independently. From this perspective it is obvious that the first modest signs of consumerism appeared at that time.

Aug 7, 2019

BELGRADE

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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 4

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“FIĆAS” PLAYING SOCCER

After the Second World War, with a drastic change of the social system, the appearance of the capital city also changed. Among other things, propaganda became the basic mechanism of communication with people, first politically and later commercially, with the growth and development of industry countrywide.

Jul 31, 2019

BELGRADE

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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 3

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AN ADVERTISEMENT REFLECTED IN THE TERAZIJE FOUNTAIN

The cobbled streets of Belgrade at the beginning of the 20th century did not know anything about outdoor advertising, but it does not mean that OOH advertising did not exist in its rudimentary form.

Jul 24, 2019

BELGRADE

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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 2

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A POSTER FOR TESLA

According to an urban legend, the oldest OOH advertisement was a Chinese advertisement of a shop carved on a stone tablet.

Jul 17, 2019

BELGRADE

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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 1

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ADVERTISING AT THE TIME OF CHOCOLATE KINGS

Outdoor advertising or out-of-home advertising, as the oldest form of advertising in the world, has not had linear development.
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