Nov 20, 2019
SANJA PEŠIĆ
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CHIEF EXECUTIVE OFFICER
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BEING A WOMAN AMONG MEN
In a spectacular manner, as it befits the size and power of the company we have been building for a quarter of a century, we have circled the twenty five years of our existence and operations.
Nov 13, 2019
KOSANČE DIMITRIJEVIĆ
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THE BEGINNING & FORMATION OF AQ : PART 3
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THIS WAY OR NO WAY
On 17th October 1991, a company called Euro Quattro was registered in the Register of Companies. Euro Quattro was founded as a Serbian company with the objective to start the outdoor advertising industry in Serbia in 1994. This story is told by Kosanče Dimitrijević, GM of Alma Quattro from 1995. until 2016.
Nov 6, 2019
KOSANČE DIMITRIJEVIĆ
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THE BEGINNING & FORMATION OF AQ : PART 2
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WHY THAT TELEPHONE NUMBER WON’T DIAL ITSELF
On 17th October 1991, a company called Euro Quattro was registered in the Register of Companies. Euro Quattro was founded as a Serbian company with the objective to start the outdoor advertising industry in Serbia in 1994.
Oct 30, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 13
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ENOUGH TO MAKE YOU BLUSH
Like in waves, in certain periods there are debates about the quality and contents of advertisements that “decorate” billboards. Even the question of ethics is often raised and conclusions are made that “ things used to be better in the past” and that “only modern experts could have such ideas.” Is it really like that? In AQ’s archives we found some material evidence of advertisements that were controversial in the last two decades. And you can make your own conclusion.
Oct 27, 2019
KOSANČE DIMITRIJEVIĆ
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THE BEGINNING & FORMATION OF AQ : PART 1
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THE VERY BEGINNING
On 17th October 1991, a company called Euro Quattro was registered. Euro Quattro was founded as a Serbian company with the objective to start the outdoor advertising industry in Serbia in 1994. This story is told by Kosanče Dimitrijević, GM of Alma Quattro from 1995. until 2016.
Oct 23, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 12
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HOW A BANK CAN FEEL A PULSE
Money. The driving force of economy or the source of all problem - it depends on the point of view. There is a business which deals with disposing of someone else’s money, and that banking. Beside retail chains and telecommunication industry, the banking sector experienced an expansion after 5th October 2000. If we look at and analyse advertisements over time, we can also have a picture of the macroeconomic situation in the country. Banks were always in tune with what was best to market and offer at every moment.
Oct 16, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 11
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OOH IN RETAIL OUTLETS
With the appearance of new retail chains, competitors of the famous C Market and Pekabeta, a new chapter of OOH was opened in Serbia - advertising within closed systems.
Oct 9, 2019
ORANGE STUDIO
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STRATEGIC PARTNER
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LIKE REJOICES IN LIKE (SIMILIS SIMILI GAUDET)
The cooperation between Orange Studio and Alma Quattro has entered into the third decade. For that occasion we have made a brief overview of the most significant projects relevant in the field of culture, art, and CSR (corporate social responsibility). The aim is to present the mutual success of our long-term partnership in a most representative way.
Oct 7, 2019
SANDRA DEJANOVIĆ
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CHIEF SALES MANAGER
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YOUR MERITS SHOULD BE YOUR RECOMMENDATION
When she enrolled at the Faculty of Economics of the University of Belgrade 27 years ago, she could not even dream of the business paths she would pursue. She thought that after graduation she would have a secure job in a government institution until her retirement... And she liked music, she sang in the rock band “Igra duhova”. Meanwhile, she realised that she was most interested in the field of marketing and that she should find herself and her place in that field. And she was not wrong. Today, Sandra Dejanović is a successful business woman, the chief sales manager of Alma Quattro.
Oct 2, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 10
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“INNOVATE OR DIE!”
The expression “innovate“ (innovate campaign), which has been accepted and used on the local OOH market, represents any type of innovation which differs from the standard advertising panel/poster presentation and which is used by clients within their campaigns on several selected prime locations.
Sep 30, 2019
TAMARA MIKŠIN
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SALES MANAGER
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THE ADVERTISEMENT THAT MADE LADIES AT THE AIRPORT CRY
Tamara has worked since she was 22, first at Reemtsma representative office (for some famous cigarette brands), and then with us. She is the creator of “bed sheets”, which used to serve as the company’s sales success indicators until Alma installed the system with programs that do the work instead of us. Now, almost 20 years later, Tamara is a mother of three kids and a fantastic sales manager.
Sep 25, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 9
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JUG-EARED BILLBOARDS
The first innovative solutions were billboard extensions that “stuck out” of the expected framework of this medium, both literally and metaphorically. One of the first clients who decided to use such innovation was one mobile service provider…