Sep 23, 2019
TATJANA ŽIŽIĆ
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MEDIA PLANNER
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EVERY BILLBOARD HAS ITS BUYER
Tanja got her nickname from her colleagues 17 years ago. We called her a “German Girl”, primarily because of her organisation skills and responsibility in business. When we add initiative and creativity to the above-mentioned characteristics, we have an authentic media planner. For her every campaign creation is like a new voyage, a new challenge.
Sep 18, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 8
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A BATTLE FOR COFFEE-POTS
With the opening of a new market, the imperative of brands is to take the biggest piece of the cake we call the market. After many decades of the monopoly of “C kafa” brand (which became a synonym for the product, just like Gillette was for the safety razor), the coffee market was open for new players.
Sep 16, 2019
ANJA TOMIĆ
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SALES MANAGER AND NLP INTERNATIONAL TRAINER AND COACH
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THERE IS NO SUCH THING AS A DIFFICULT CLIENT AS LONG AS WE ARE WILLING TO MAKE ADJUSTMENTS AND HAVE UNDERSTANDING
Our Anja has been with us for 6 years. Among a truly impressive number of her interests there is one particular thread and that is her passion for education and understanding human needs. That’s why she found her place as a sales manager in our company.
Sep 11, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 7
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WELCOME TO EL DORADO: OOH IN THE 1990s
Press clippings and Alma Quattro’s photo archive cover the turbulent period that began in 1994, the period in which outdoor advertising in this country experienced rapid expansion and development. Through a prism of photographs, information from employees, and press clippings, we shall reconstruct a review of the development of advertisements and the medium itself, along with changes on the market, regulations, and other conditions that have directed the development of this advertising medium.
Sep 4, 2019
ALMA QUATTRO ARCHIVES
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SERIAL: OOH DEVELOPMENT IN SERBIA – PART 6
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(REALITY) THROUGH THE FRAME OF BILLBOARDS
Before we take the leap from the Socialist Federal Republic of Yugoslavia to the Federal Republic of Yugoslavia and the last decade of the 20th century, it is important to set and understand the frame within which Belgrade experienced its “billboardization” during that turbulent period.
Aug 28, 2019
DEJAN MRĐA
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MEDIA PLANNER
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MY CLIENT IS MY FRIEND
“Jack of all trades” is the simplest way to give a general description of our Mrđa. He has worked in outdoor advertising for almost 20 years, he has mastered the game, and advanced from the leader of our team of poster pasters to the media planner.
Aug 21, 2019
VIŠNJA ZEČEVIĆ
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PRODUCTION MANAGER
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A BLACK BELT HOLDER IN PRINTING
Višnja is our production magician with long experience in large format printing and a black belt holder in karate. She approaches work assignments with the same precision she uses in sports ensuring that our clients’ designs are copied and printed in accordance with our quality standards.
Aug 14, 2019
BELGRADE
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 5
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THE FIRST SIGNS OF CONSUMERISM
The development of radio and television led to the foundation of first marketing agencies, first under the auspices of publishing companies and printed media and later working independently. From this perspective it is obvious that the first modest signs of consumerism appeared at that time.
Aug 7, 2019
BELGRADE
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 4
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“FIĆAS” PLAYING SOCCER
After the Second World War, with a drastic change of the social system, the appearance of the capital city also changed. Among other things, propaganda became the basic mechanism of communication with people, first politically and later commercially, with the growth and development of industry countrywide.
Jul 31, 2019
BELGRADE
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 3
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AN ADVERTISEMENT REFLECTED IN THE TERAZIJE FOUNTAIN
The cobbled streets of Belgrade at the beginning of the 20th century did not know anything about outdoor advertising, but it does not mean that OOH advertising did not exist in its rudimentary form.
Jul 24, 2019
BELGRADE
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 2
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A POSTER FOR TESLA
According to an urban legend, the oldest OOH advertisement was a Chinese advertisement of a shop carved on a stone tablet.
Jul 17, 2019
BELGRADE
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SERIAL: OOH DEVELOPMENT IN SERBIA - PART 1
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ADVERTISING AT THE TIME OF CHOCOLATE KINGS
Outdoor advertising or out-of-home advertising, as the oldest form of advertising in the world, has not had linear development.